The format was developed by Friday TV from an idea from the Swedish singer and choir leader Caroline af Ugglas.

The format was a multi-city bragging rights competition between 20-person choirs assembled in the hometowns of the recording artists that support them. In the 2007 competition, the choirs competed for a cash prize of $250,000, backed in part by Sony Pictures in support of its upcoming movie release, First Sunday. The film, about petty criminals using a choir in a neighborhood church as part of their scheme, was released 11 January 2008, in the United States and Canada and throughout Europe in April 2008. The prize was in the form of a contribution to a charity active in the artist’s hometown.

The choir led by former 98° singer Nick Lachey won the 2007 competition, which was decided by public vote after four nights of live performances. Patti LaBelle’s choir finished second, followed by Blake Shelton’s, Michael Bolton’s, and Kelly Rowland’s. The remaining teams received $50,000 each of donations, courtesy of General Electric, parent company of network owner NBC Universal.